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Is the Woolworths (ASX:WOW) share price in the buy zone?

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The Woolworths Group Ltd (ASX: WOW) share price was out of form on Tuesday despite the release of an announcement.

The retail conglomerate’s shares edged 1% lower to $41.63.

What did Woolworths announce?

On Tuesday Woolworths announced that it is investing $223 million to increase its stake in data science and advanced analytics business Quantium from 47% to 75%.

Woolworths notes that the two parties have been working together closely since 2013 following an original investment of $20 million for a 50% stake.

Since then, the partnership has enabled Woolworths and its supplier partners to make customer-first decisions across pricing, ranging, and promotions.

What’s next?

Following the completion of the transaction, Quantium will…



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